ChainCatcher news, JuCoin CEO Sammi Li delivered a keynote speech at the TOKEN2049 conference, analyzing the current challenges in user experience (UX) design within the cryptocurrency industry. Sammi Li believes that the existing experience of cryptocurrency products fails to effectively empathize with users, often leading to usage anxiety, which hinders the mass adoption of Web3. Drawing on her extensive experience in the luxury goods industry, she emphasized that building trust relies on focusing on user emotions and key interaction moments, constructing it through details rather than mere technical rhetoric. JuCoin is applying these user-centered design principles in its Web3 ecosystem development, aiming to lower user barriers and enhance the user experience by optimizing the design of JuChain and related products. She calls on the cryptocurrency industry to collectively rethink and place user experience at a more central position.