ChainCatcher news, Mastercard is partnering with the mobile payment application Swoo Pay, which focuses on emerging markets, aiming to provide users with cryptocurrency loyalty rewards and fill the gap left by companies like Google in the global payments space.Through this new partnership, Mastercard and Swoo will target emerging regions such as Africa and Southeast Asia, particularly areas not reached by Google Pay. Swoo co-founder Filipp Shubin stated, "This also includes connecting users in countries with a high concentration of affordable Huawei smartphones."It is reported that Mastercard promoted a cryptocurrency loyalty program a few years ago through the NYSE-owned platform Bakkt, and Visa also collaborated with the now-defunct BlockFi to launch a credit card that allowed users to earn Bitcoin through shopping, but these projects ultimately fell through.