eToro plans to acquire the American online brokerage TradeZero for up to $231 million
According to The Block, Nasdaq-listed trading investment platform eToro has agreed to acquire the American online brokerage TradeZero, with a transaction value of up to $231 million. This acquisition is an important step for eToro to expand its presence in the U.S. market and strengthen its services for active traders. ReutersThe announcement of the acquisition was released simultaneously with eToro's financial report for the second quarter of 2026. The report shows that eToro continued to achieve profit growth in the second quarter, with net contribution increasing by 9% year-on-year to $229 million, mainly driven by enhanced stock trading activity.Founded in 2015, TradeZero primarily serves active traders in the U.S. and operates in Canada and other international markets. eToro stated that after acquiring TradeZero, it will further expand its retail customer base in the U.S. and gain a stronger brokerage infrastructure, accelerating the launch of new products in the U.S. market. ReutersIn recent years, eToro has continuously strengthened its layout in digital assets and on-chain finance. The company previously acquired the self-custody crypto wallet service provider Zengo to enhance its digital asset capabilities and explore the integration of traditional finance with the on-chain economy. eToro's acquisition of TradeZero reflects its strategic direction in building a comprehensive financial ecosystem between stock trading, crypto assets, and multi-asset investment platforms. It is reported that the TradeZero transaction is expected to be completed in the first half of 2027.
