murano

ChainCatcher news, according to Bitcoin Magazine, Grupo Murano, a $1 billion real estate company based in Mexico, is launching a strategy to "integrate Bitcoin into operations," aimed at optimizing its financial situation by shifting from a traditional heavy-asset model to a Bitcoin-centric financial management model. The company manages hotels under brands such as Hyatt and Mondrian, as well as residential and commercial real estate in cities like Cancun and Mexico City, and plans to convert its assets into Bitcoin through refinancing and sale-leaseback arrangements. This approach can reduce debt and equity on the balance sheet while maintaining operational control.Murano's goal is to create a $10 billion Bitcoin treasury within five years. Murano also plans to accept Bitcoin payments at all its hotels and will explore opportunities to host Bitcoin conferences in its hotels. The company's focus remains on high-margin development projects, allocating 20-30% of its business to real estate and 70-80% to Bitcoin holdings.

ChainCatcher news, according to CoinDesk, Nasdaq-listed real estate company Murano Global Investments (MRNO) has announced the launch of a Bitcoin strategic reserve program. The company has signed a $500 million standby equity purchase agreement, with funds primarily allocated for Bitcoin acquisition, and has purchased 21 BTC (approximately $2.1 million) as its first treasury asset.Murano Global has also joined the "Corporate Bitcoin Alliance" led by MicroStrategy and is exploring the integration of Bitcoin payments and loyalty reward systems in its hotel business. The company's chairman, Elias Sacal, stated that Bitcoin can hedge against inflation risks and enhance the resilience of the balance sheet.

ChainCatcher news, according to Cointelegraph, the publicly traded company MURANO (NASDAQ: MRNO) announced today a strategic upgrade to build a Bitcoin financial strategy.The company stated that it will continue its core strategy of developing real estate and operating its hotel and resort business in Mexico, while utilizing cash flow, real estate assets, and capital market channels to build a Bitcoin treasury. As part of the Bitcoin treasury plan, Murano recently purchased 21 Bitcoins.In addition, Murano joined "Bitcoin for Corporates" on July 1, 2025, an industry alliance strategically supported by BTC Inc and Michael Saylor.