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first_img Polymarket has reached an exclusive partnership with OneFootball, reaching 645 million fans before the World Cup starts

Polymarket announced on Thursday that it has signed an exclusive partnership agreement with the Berlin digital football platform OneFootball, which will connect the prediction market to OneFootball's 200 million monthly active users and 645 million fan ecosystem about two weeks before the start of the 2026 FIFA World Cup. Polymarket will be the only prediction market partner within the OneFootball app, and competitors like Kalshi will not be allowed to enter this product.This is Polymarket's seventh major football partnership this year and the first collaboration aimed at media application distribution channels, having previously signed agreements with MLS, LaLiga, Serie A, Lazio, and DAZN.According to analysis by the Pew Research Center, since July 2024, sports have accounted for 39% of Polymarket's total trading volume. The 2026 World Cup champion market has seen a cumulative trading volume of over $1.2 billion since its launch last July, while the broader World Cup category market totals approximately $1.3 billion.OneFootball has previously launched the OFC token based on Base and Ethereum, as well as the points system BALLS. The integration with Polymarket will convert user engagement into actual transactions. OneFootball has raised over $300 million in funding, with investors including Liberty City Ventures, Animoca Brands, and Adidas.

Gate Live launches a private mode live room feature, creating exclusive content interaction scenarios for core users

According to the official announcement, Gate Live has officially launched the "Private Mode Live Room" feature, providing a higher level of access control and content security for live streaming scenarios. This feature is now available on the web and is also supported in App version v8.18.0, currently open to all streamers. Streamers can flexibly set keys according to their needs, ensuring that only specific user groups (such as core fans, VIP users, or paying users) can watch live broadcasts, previews, and replay content after entering the key.This feature also brings more flexible marketing scenarios, allowing streamers to conduct various operational attempts such as lotteries, internal sharing sessions, or exclusive events through targeted key distribution, achieving more precise reach and higher conversion efficiency. For users, entering the live room with a key allows them to access higher quality and more targeted content.The Private Mode Live Room not only effectively prevents content from being accessed by non-target users but also makes live interaction more focused, helping to improve overall communication quality and participation experience. This mode can also enhance fans' sense of identity and participation, contributing to increased loyalty and stickiness. The launch of the Private Mode Live Room is an important step for Gate in continuously optimizing the content ecosystem and user experience. In the future, Gate will continue to expand more functional capabilities around live streaming scenarios, helping creators and users establish higher quality and more valuable connections.
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