The blockchain gaming guild "UniX Gaming," which raised $28 million, can it overturn the dominance of YGG?

Author | Qin Xiaofeng

Editor | Hao Fangzhou

With the rise of GameFi (blockchain games), gaming guilds have quietly emerged as an important component of the ecosystem. A representative example is YGG (Yield Guild Games), which has now grown into a pioneer of blockchain gaming guilds.

Recently, a new blockchain gaming guild named UniX Gaming (Website: https://unixgaming.org/) has garnered significant attention. The goal of UniX Gaming is to become the largest P2E gaming guild, optimizing the assets owned by its community to achieve maximum utility.

Specifically, the core business of UniX Gaming lies in "community" gold farming. Previously, players who wanted to participate in games like Axie Infinity had to purchase NFTs and other assets themselves to engage in gold farming. UniX Gaming's model is to establish community scholarships to purchase and equip NFTs and other assets, which are then rented out to players; after players earn profits, the guild receives a share of the earnings, which is currently the most common gameplay among gaming guilds.

It is understood that YGG has a heavy focus on gold farming, requiring players to share 30% of their SLP earnings with the guild (10%) and the managers (20%). Another recently funded Loot Squad guild, which raised $5 million, requires players to relinquish 35% of their SLP earnings.

Currently, the UniX Gaming community has over 188,000 participants, has issued a total of 1,200 scholarships, generated over $280,000 in profits in a single month, and provided over 10,000 hours of free education, making it one of the fastest-growing gaming guilds. According to official plans, UniX Gaming aims to issue 10,000 scholarships by the end of 2021, with an expected annual revenue of $70 million in the future.

UniX Gaming will also invest heavily in in-game NFTs for yield generation and rental by guild players (scholars). The next focus for UniX Gaming is to strengthen partnerships in the gaming sector, such as collaborations with Big Time Studio. "They (partners) can provide additional services to the Unix community and support new projects with strong infrastructure and visibility."

Additionally, UniX Gaming is seeking to add more utility for its DAO and community while continuously exploring expansion in the metaverse.

In terms of tokens, UniX Gaming's native token is UNIX, which serves as the governance token for its decentralized autonomous organization (DAO), allowing token holders to have a say in the future of UniX Gaming, with a total supply of 1 billion tokens, which is now live on Uniswap.

Regarding financing, UniX Gaming recently announced the completion of a $28 million funding round, with $8 million coming from private placements and $20 million from Copper's public offering. Investors include LD Capital, AU21 Capital, Akash Network, Pluto Digital, Master Ventures, Synergia Capital, Akatsuki Inc, Paid Network, Scrypt, Banter Capital, Argo Blockchain, Base Two, Unvest, The Club, Guide Education, and Tuition Kit. It is worth noting that LD is an early investor in Big Time, Star Atlas, and ImmutableX; AU21 is an early investor in Axie Infinity, Chainguardians, Splinterlands, and ThetanArena.

Now, with millions of people pouring in, GameFi has proven to be the next trend in the crypto space. Guild projects have evolved from early gold farming to diversified services, with some guilds even beginning to incubate gaming projects, changing the landscape of blockchain gaming. The new development models and strong capital-raising capabilities have also attracted the attention of investors, leading to a peak in financing for P2E gaming guilds.

In addition to the gaming guilds mentioned above, AAG Ventures (AAGV) from Singapore has also recently completed a $12.5 million private placement, led by Shima Capital, Tribe Capital, and Tess Ventures, with participation from institutions like HashKey Capital. The company stated that the guild has attracted 2,000 players from the Philippines and six other developing countries, aiming to onboard 100 million people into the metaverse economy by 2030.