BlackRock labels BTC as "progress" in its latest Bitcoin ETF advertisement

2024-02-20 13:10:55

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ChainCatcher news, according to Cointelegraph, BlackRock seems to have intensified its media advertising efforts for its recently launched spot Bitcoin exchange-traded fund, referring to Bitcoin as "progress" rather than currency. The latest advertisement states: "The Bitcoin ETF has landed." The ad only features silhouettes of a runway and an airplane. However, BlackRock also added the headline: "Get your share of progress" (this phrase is often used to encourage people to participate in an activity, project, or social progress to share in its benefits or gains).

Bloomberg analyst Eric Balchunas stated that the new IBIT advertisement is concise, modern, and effective. It strikes a balance between dull traditional fund company ads and "Hey, kids!" type ads. He added that the company is on the verge of "losing its status as the liquidity king of the category," so it makes sense to push through with more advertising.

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