93 SMM Terms Every Web3 Marketer Should Know (1)

When promoting a brand on social networks, you may encounter a plethora of terms and abbreviations that can easily confuse you. To give you a clear understanding of SMM and accurately assess advertising effectiveness, we have prepared a dictionary of basic concepts in "SMM language." Read, understand, and enhance the impact of social network promotion. Let's get started!

Basic Terms

AIDA (A --- Attention, I --- Interest, D --- Desire, A --- Action) --- This concept describes the standard model of buyer behavior: Attention, Interest, Desire, Action.

CTA --- Call to Action. For example: "Subscribe to our account."

Rug Pull: A scam where the project team suddenly sells off all assets and absconds with the funds after raising capital. SMM needs to be vigilant and guard against such behavior, ensuring that promoted projects have transparency and credibility.

Shilling: Refers to the excessive promotion of a cryptocurrency project through social media, usually to artificially inflate its price. This behavior is common in the crypto community but can also damage the project's long-term reputation.

Tokenomics: The study of token economics, involving the issuance, distribution, and usage strategies of tokens. Social media marketing often leverages the concept of Tokenomics to attract investors, explaining the token's value proposition and future potential.

FUD (Fear, Uncertainty, Doubt): FUD refers to the act of spreading fear, uncertainty, and doubt, often disseminated through social media, which can lead to market panic. SMM needs to identify and address FUD to protect the project's reputation.

Yield Farming: A strategy in DeFi where users earn rewards by providing liquidity or staking cryptocurrencies. This strategy needs to be promoted through social media to attract more user participation.

Giveaway is a contest on Instagram where you need to subscribe to a large number of sponsors (10 or more). For the contest, a separate account will be created to describe the participation conditions. Winners are chosen randomly. They will receive prizes purchased by the sponsors (e.g., iPhones, cosmetics, gadgets). After the results are announced, most followers unsubscribe from the sponsors.

LAL (Lookalike Audience) --- A technique on social networks used to analyze user behavior and find similarities. For example, you can download customer data, and the system will find those who perform similar actions (interested in motherhood, cars, etc.).

KPI (Key Performance Indicator) --- The criteria for assessing the success of an advertising campaign. KPIs are determined before the advertising starts. For example, by the end of the campaign, the video should have at least 150 views and 500 clicks.

SMM (Social Media Marketing) --- Promoting a company, brand, or product through social networks.

SFS (Shout out for shit) --- Mutual promotion on Instagram, where users promote each other on their accounts.

UTM link --- Variables added to the website advertisement page link that allow you to track the source of traffic.

Automated Funnel --- The path a customer takes from first learning about a product or company to making a purchase. The principle of the automated funnel is outlined in the AIDA concept (as mentioned above).

Automated Posting --- Automatically posting on your account or community wall.

Brand Advocate --- A person who uses a company's products or services and talks about them on social networks. This could be an employee of the company or a loyal customer.

Account --- A page on a social network (such as Facebook or Instagram) that contains the user's personal data, photos, and videos.

Engagement --- Any action taken by subscribers under a post on social networks: likes, shares, comments. This is one of the main SMM metrics.

Retargeting Base --- A list of users who have interacted with the company. For example, the base includes users who have visited a profile or watched a video, as well as users collected through parsing, such as in the "Cerebro" or TargetHunter programs.

Exchange --- A platform for buying and selling ad posts in Vkontakte communities.

Blogger --- A popular user who publishes content on their account.

Viral Spread --- A way of distributing content for free through shares.

Viral Spread --- The number of unique users who view the shares. For example, if group subscribers shared a post, their audience spread will be considered viral.

Vlog --- A blog that contains video content.

Daily Limit --- The maximum amount that can be spent on advertising each day.

Clickbait --- Content (titles, images) designed to attract attention and motivate users to click on links, thereby generating maximum clicks. Often uses unbelievable headlines and shocking images. Examples of clickbait titles: "A child arrested at a protest," "What Donald Trump has been hiding for years," etc.

Content --- Materials placed on social networks, such as photos or videos.

Content Marketing --- A series of activities aimed at creating and placing useful materials for the target audience. The goal of content marketing is to engage users in interaction with the brand and encourage them to perform target actions (e.g., sharing their contact information or placing an order).

Content Plan --- A schedule for posting content on social networks.

Like --- A heart-shaped button indicating that a user likes the content.

Landing Page --- A single-page website used for selling products. On this page, users can order goods or leave contact information.

Landing pages are created in specialized website designers (WordPress, Bitrix24, Tilda, etc.).

Lead --- A potential customer who shares contact information or makes a request.

Lead Magnet --- A gift given to potential customers (e.g., a checklist or some articles) in exchange for their contact information or subscription to an account/newsletter. Lead magnets are often the first step in a sales funnel, introducing future customers to the company.

Lead Generation --- Collecting contact information from people interested in a product or service.

Mass Likes --- A large number of likes from Instagram users interested in the company's products or services. To achieve this, companies often use special services or manually like posts. For example, using programs like InstaPlus, Toligram, etc. Mass likes can lead to your account being permanently or temporarily blocked.

Mass Follows --- A large number of added Instagram friends who may be interested in the company's products or services. To achieve this, companies often use special services or manual operations. For example, using programs like InstaPlus, Toligram, etc. Mass follows can lead to your account being permanently or temporarily blocked.

Media Plan --- A schedule for advertising campaigns that specifies the time, budget, advertising effects, social networks, and other characteristics.

Fraud --- Artificially increasing the number of subscribers or likes (using programs). This can lead to permanent or temporary account suspension.

Organic Reach --- The number of unique users viewing content without using ads. To achieve organic reach, you simply need to post on the community account.

Offer --- A limited-time offer from the company. For example: "Leave a request for furniture manufacturing and get a 25% discount."

Outreach Rate --- The number of unique users who view the advertisement. For example, if an ad is shown to a user 3 times, the outreach rate is 1.

Parser --- A service that collects user databases corresponding to certain parameters, such as friends and relatives of people with birthdays, users belonging to multiple target communities, etc.

It must be noted that data collected using parsers cannot be used to create audiences for Facebook and Instagram. In these social networks, you can only upload databases collected internally by the company.

Pixel --- A tracking code installed on a website. The Pixel allows you to set up advertising campaigns for users who have visited the website and performed certain actions. For example, this tool helps target users who visited the "Contact" page or added products to their cart but did not order anything.

Paid Promotion --- The number of unique users viewing content through paid promotions (usually targeted ads).

Placement --- The places where ads are displayed on Facebook and Instagram. If we talk about Instagram, it can be in the feed or stories (the definition of "stories" is provided below).

Impressions --- The total number of times an ad is viewed. For example, if two users view an ad, one user views it 5 times and the other 2 times, then the ad impressions are 5 + 2 = 7.

Grassroots Marketing --- Mass advertising in third-party communities.

Post --- Text, images, or videos published on social networks.

Ad Office --- The place for managing advertisements, where ads are created, edited, and analyzed.

Share --- Reposting posts from a community or other user pages.

Retargeting --- A tool that allows you to show ads to users who have already interacted with the website or company profile (e.g., users who visited the landing page).

Support --- Support service.

Target Audience Segmentation --- Dividing the target audience into different groups based on certain criteria (e.g., by product type, consumer, or purchasing motivation). Advertising messages, visuals, and targeting are selected for each segment of the target audience.

Split Testing (A/B Testing) --- A method for determining the most suitable advertisement for the target audience. It is used for targeted ads. Split testing creates several ad variants (images and text) and shows them to the target audience. The most effective ad will be selected for further promotion. In this case, the number of clicks on the ad will be estimated.

Story --- A format for posting on social networks that allows you to publish content for 24 hours. For example, on Instagram, stories can be pinned to your profile. This feature is called Highlights.

Stream --- Online broadcasting on social networks.

Targeting (Targeted Advertising) --- A method that allows you to show ads to the target audience based on specified parameters. For example, when promoting a children's hair salon, you can set ads targeting parents of children under 7 years old.

Traffic --- Referrals of users to a website or community.

TripWire --- A low-cost product designed to convert potential customers into actual customers. It is not intended for profit but to bring customers closer to purchasing the main product. It is usually the second step in the sales funnel. For example, for a clothing store, a tripwire could be accessories: gloves or hats.

Malicious Attack --- Aggressive behavior, provocation, and insults on the internet.

Unique Selling Proposition (USP) --- A unique business offer that differentiates the company from its competitors. For example: "Production of any complexity of furniture within 3 weeks."

Feedback --- The audience's reaction.

Flood --- Comments or chat filled with irrelevant and meaningless messages related to the topic of conversation.

Hater --- A person who dislikes someone or something.

Tag --- A clickable keyword that helps you find posts about a specific topic within a single social network. It starts with a hashtag (#). For example, on Instagram, you can find posts related to SMM by using the tag #SMM.

Target Audience (TA) --- A group of people who may be interested in purchasing a product or service.

Chatbot --- A virtual conversational agent, a program designed to simulate human behavior in communication. Chatbots are often used for technical support, handling similar orders and customer inquiries. They respond with the same type of messages in chats (on websites, WhatsApp, Direct, etc.).