marketing

On-chain detective ZachXBT posted on his personal channel, stating that on-chain tracking analysis shows that in two investment plans related to Gurhan Kiziloz, there are signs of at least approximately $25 million in presale funds being used interchangeably, which were transferred to pay for promotions to KOLs and streamers, involving his online gambling platform.ZachXBT indicated that the fundraising materials for the related presale projects BlockDAG Network and ZKP did not disclose that the funds would be used to support other businesses, while on-chain data shows that the funds were pooled across multiple addresses and then transferred to exchanges through cross-chain bridges, flowing to promotional payment addresses.ZachXBT also named several related addresses, including the Spartans KOL payment address and the BlockDAG / ZKP presale wallet, and advised investors to stay away from the BlockDAG, ZKP, and Spartans projects. Retail investors are still continuously complaining about the related fund usage issues on social media.

Bitcoin mining company and AI infrastructure company IREN announced that it has acquired the creative and media agency Awaken, which focuses on content strategy and brand building for high-growth companies.According to the announcement, some core members of Awaken will join IREN, including Awaken founder and CEO Chris Parker, who will be responsible for IREN's overall branding and marketing strategy.IREN co-founder and co-CEO Daniel Roberts stated that as the company continues to expand into new markets and customer bases, the importance of brand awareness and user engagement is increasing. The Awaken team has long been a trusted partner of IREN, and internalizing these capabilities is a natural step in the company's expansion process.

According to CoinDesk, Crypto.com announced that its Chief Marketing Officer Steven Kalifowitz will officially step down on June 30 and subsequently take on the role of CEO advisor.During his nearly six-year tenure, Kalifowitz led the company’s investment of over $1 billion in brand marketing and partnerships, helping Crypto.com grow from a trading app to a globally recognized crypto brand. This includes a $700 million, 20-year naming rights partnership (Crypto.com Arena) and a $100 million advertising campaign in collaboration with Matt Damon.In addition, the company has also established high-exposure partnerships with Formula 1, UFC, and others. This personnel change marks a phased adjustment in Crypto.com's brand strategy.

The People's Bank of China and seven other departments jointly issued the "Management Measures for Online Marketing of Financial Products," which will be implemented starting September 30, 2026, to systematically regulate online marketing activities for financial products. The measures specify that only approved financial institutions and their self-operated platforms, as well as entrusted third-party internet platforms, may engage in online marketing of financial products, prohibiting the provision of online marketing services for illegal financial activities such as illegal fundraising, virtual currency issuance and trading, and illegal foreign exchange margin trading.The measures put forward detailed requirements regarding the authenticity of marketing content, risk disclosure, algorithm recommendations, pop-up advertisements, account naming, trademark usage, cooperation models, and the protection of data and personal information, and clarify the regulatory responsibilities and penalties for financial management departments, internet information, telecommunications, and market supervision departments.

According to CoinDesk, in the past year, several senior executives from Coinbase's marketing team have joined OpenAI, including former Chief Marketing Officer Kate Rouch, Head of Integrated Marketing Sarah Russell, and Head of International Marketing Elke Karstens.In addition, several former employees of Coinbase have also transitioned to the AI field, including positions in policy, product, and data. Coinbase stated that the team size exceeds 150 people, and the personnel changes are considered normal.

Base Marketing Director Sarah Wolf tweeted that she will officially leave Coinbase after nearly five years of work. She joined Coinbase in 2023 as the first Builder Marketer, participating in and promoting Base from its initial small pizza party to an active builder community covering 52 countries.Sarah Wolf stated that after leaving, she will join Anthropic to be responsible for startup marketing, expressing her anticipation to support the startup ecosystem built around Claude.

According to tracking data from the Web3 asset data platform RootData X, in the past 7 days, the Asian cryptocurrency marketing agency Mango Labs has gained the most new followers among X (Twitter) top personalities. New influential figures following this project include Australian lion BroLeon (@BroLeon), crypto KOL Yuyue (@yuyue_chris), and Crypto Brave (@cryptobraveHQ).In addition, the project with the most followers among X top personalities also includes Megapot.

Hotcoin and the AI trading platform OLAXBT will launch a joint marketing campaign from November 18 to 21. The event, themed "Green Movement for the Future, New Era of AI Trading," will feature three multilingual live broadcasts covering the Chinese, English, and Korean markets.The live broadcasts will provide an in-depth analysis of OLAXBT's financial data layer NEXUS and core MCP technology, along with localized case demonstrations, interactive Q&A sessions, exclusive registration benefits, and a lottery segment. Viewers can watch the broadcasts simultaneously on platforms such as Hotcoin Live, X, YouTube, Sidekick, and Loopspace.This collaboration aims to leverage advanced AI trading technology for user benefits, helping users seize opportunities in the market and jointly shape a smarter and more efficient trading future.

Bitget announces the appointment of Ignacio Aguirre Franco as Chief Marketing Officer (CMO). Ignacio has over fifteen years of experience in technology, fintech, and blockchain, having held senior positions at internationally renowned companies such as Adobe, SAP, Scorechain, and Xapo Bank, with extensive experience in global brand operations and user growth.As CMO, Ignacio's core responsibilities will revolve around the vision of Bitget's Universal Exchange (UEX), driving the seamless integration of CeFi, DeFi, and TradFi ecosystems to create a diverse financial ecosystem that allows users to "buy all global assets in one place"; at the same time, he will be responsible for global brand strategy, enhancing user engagement, and optimizing product narratives to accelerate the adoption of innovative products such as Bitget's on-chain trading, stock contracts, and GetAgent, injecting key momentum into the company's goal of surpassing 150 million users by 2026.

ChainCatcher news, Uniswap founder Hayden Adams stated that decentralized exchanges (DEX) and automated market makers (AMM) have been able to provide free listing, trading, and liquidity support for any asset. He pointed out that if a project chooses to pay high listing fees to centralized exchanges (CEX), its true purpose is more about marketing promotion rather than a necessary demand at the market structure level.Hayden emphasized: "The development of DEX and AMM allows anyone to freely create markets, and we are proud to play a role in achieving this goal."

ChainCatcher news, Conflux co-founder Forgiven expressed views on USDe under Ethena Labs, stating that USDe is essentially a financial certificate rather than a stablecoin. Some users also pointed out that USDe is a Hedge Fund Product, but it comes with a rebase mechanism that can always anchor its NAV to 1 dollar. "USDe is a stablecoin" is the biggest misalignment in marketing narrative positioning, which is certainly intentional, as it can attract more use cases, such as payments, trading pairs in dollars, and margin trading. But the reality is that USDe is a radical financial product innovation.Today, Equation News founder Vida stated that the source of this massive liquidation may be "USDe arbitrageurs' circular loan positions being forcibly liquidated," leading to a decline in the collateral capacity of USDe as a unified account collateral, triggering more positions of market makers using USDe as margin to be forcibly liquidated. Subsequently, Ethena released a reserve proof in response to market doubts, stating that USDe still has about 66 million dollars in excess collateral.

ChainCatcher news, according to the official blog, the TON Foundation has announced the appointment of Gerardo Carucci as its new Chief Marketing Officer (CMO), effective immediately. Carucci will be responsible for developing executive marketing and creative strategies to accelerate the growth of TON within the Telegram ecosystem.His resume shows that Gerardo Carucci has worked for globally recognized brands such as Apple and Nike. During his time at Apple, he participated in events such as the opening of Apple Park and the Steve Jobs Theater; at Nike, he led marketing campaigns for the FIFA World Cup and the Olympics.

ChainCatcher news, according to the official announcement, Matrixport has announced that the Market Index Fund has successfully obtained Marketing registration from the UK's Financial Conduct Authority (FCA), and the fund is now available for compliant distribution to professional and institutional clients in the UK.

ChainCatcher news, according to official information, Anoma has announced its tokenomics distribution plan.According to the announcement, the total supply of Anoma tokens is 10 billion:Investors (Backers) account for 31%,Community, marketing, and liquidity distribution account for 25%,Research and ecosystem development account for 19%,Core contributors account for 15%,The Anoma Foundation retains 10% of the share.