Binance Wallet Global Head Winson Liu: How do we achieve a fair and genuine reward mechanism?

Original Title: Discovery, Access, Rewards, and Superior UX -- Here's How Binance Alpha Enhances The Web3 Experience

Compiled by: Scof, ChainCatcher

Key Points:

• Binance Alpha is redefining how users engage with Web3. It integrates on-chain project discovery and trading features directly into the Binance exchange, allowing users to participate in Web3 activities conveniently without needing to download a separate wallet or pay Gas fees, significantly lowering the entry barrier.
• The platform offers users early participation opportunities in high-quality Web3 projects through exclusive Token Generation Events (TGE) and airdrops, providing not only generous rewards but also setting a new benchmark for a "user-centric" participation model.
• With the introduction of the Alpha Points reward mechanism, Binance Alpha achieves a fairer distribution of exclusive benefits, significantly enhancing user engagement and on-chain trading volume by incentivizing active participation.

On May 19, 2025, Binance Wallet's daily trading volume soared to an astonishing $5 billion, capturing 95.3% of the share among 12 mainstream wallets tracked by Dune Analytics. The main driver behind this surge is Binance Alpha ------ an early access discovery platform integrated within the Binance wallet and exchange, empowering users to participate in high-quality Web3 projects before they are widely publicized. By participating in exclusive Token Generation Events (TGE) and airdrops, users can expect substantial returns. This is not just a one-time data spike but signals a profound shift in how users engage with Web3.

Seamless Connection to Decentralized Networks

For years, a major barrier to the adoption of Web3 has been the "real" or "perceived" complexity of on-chain operations for users ------ cumbersome interfaces, wallet management, Gas fees, and the threshold of unfamiliar ecosystems.

Binance Alpha is changing all of this. In the 2.0 version update, Alpha integrates on-chain project discovery and trading features directly into the Binance exchange, greatly reducing operational friction and allowing a broader range of users to access early project opportunities. Now, users no longer need to create a separate wallet; they can complete on-chain transactions in just a few steps without worrying about Gas fees or technical barriers. For the first time, ordinary users can explore and participate in the Web3 world easily and confidently using familiar traditional trading methods.

Winson Liu, Global Head of Binance Wallet, stated that this surge in trading volume represents a transformation in how users interact with Web3: "Binance Alpha is redefining how users discover early projects and receive real rewards ------ we are setting a new standard for Web3 user-first participation."

Discovery, Access, and Additional Incentives

Achieving project discovery and early access before tokens officially launch is one of Alpha's core values. Since its launch in December 2024, Binance Alpha has successfully recommended 18 tokens that have landed on Binance spot trading, accounting for 43% of new tokens launched during the same period; to date, about 10% of the tokens exposed on Alpha have been listed on Binance. While not all projects guarantee listing, the "forward-looking radar" provided by Alpha is still rare in the industry, genuinely helping users discover potential assets before projects explode.

Many projects choose to exclusively hold their Token Generation Events (TGE) on Binance Alpha, primarily due to its strong liquidity and highly active user participation. This allows users to participate in promising early Web3 projects at discounted prices. Statistics show that in the 15 TGEs launched through Binance Alpha in 2025, participants purchased tokens at an average price nearly 8 times lower than the closing price on the first day, reflecting the significant potential profit space created for users by the Alpha platform in the early stages of projects.

Nevertheless, the "virtuous cycle" brought about by Web3 participation is providing more value to Alpha users. Binance Alpha also regularly distributes airdrop rewards to active users. Since May, the platform has distributed tokens in 8 airdrops, with each user averaging approximately $1,076 in earnings based on the closing price on the first day.

Fair Distribution, Priority Participation

As Binance Alpha's exclusive TGE events continue to be in high demand, the platform has introduced a points-based mechanism to ensure a fairer access method and reward genuinely active users ------ this is Alpha Points. This points system comprehensively considers users' token subscription status, trading volume, and the balance of supported assets in Binance Wallet and the exchange, prioritizing active users for participation eligibility.

The calculation of Alpha Points is based on a rolling 15-day cycle, determining whether users qualify for TGE and airdrop participation. In May 2025, this system was further upgraded to include a "consumption mechanism": users must actually "spend" points when confirming participation, making Alpha Points no longer just a static assessment metric but a true "access credential."

Winson Liu, Global Head of Binance Wallet, stated: "By rewarding genuine participation behavior, we are providing a fairer path for truly invested users while enabling Binance Alpha to support more high-quality Web3 projects."

The effects of Alpha Points are immediate and quantifiable. According to Dune data, on the day the points mechanism was launched on April 25, the number of active trading users on Binance Wallet surged from 44,967 to 71,228, an increase of over 58%, setting a record among all mainstream wallets. The platform's trading volume also doubled, jumping from $48.46 million to $118 million. This significant growth reflects users' strong enthusiasm and lays the foundation for expanding the Alpha ecosystem and attracting more high-potential Web3 projects, further enhancing the value of user participation.

Conclusion

We will continue to expand the Alpha ecosystem, establish partnerships with top Web3 projects, and continuously optimize the incentive mechanisms to promote meaningful user participation and enhance user returns. Our goal remains to provide users with broader participation opportunities, richer rewards, and more practical value.

Binance Alpha is redefining how people experience Web3. By eliminating various barriers to traditional on-chain participation and combining early involvement with real rewards, Alpha makes Web3 intuitive, user-friendly, and worth trying for every global user. It is building a more inclusive, incentivizing, and friendly entry point into Web3. As this initiative continues to expand, our core direction remains clear: empowering users, enhancing accessibility, and making the future of finance within reach and undeniable. Join Binance Alpha now and embrace this future!