The ETH version of MicroStrategy is here, and US stock SharpLink has secured over $400 million in funding from Ethereum supporters, having been on the brink of delisting

Author: Nancy, PANews

A small U.S. stock company, SharpLink Gaming, which was previously overlooked and had its stock price hovering on the brink of delisting, suddenly became the focus of the crypto market.

On May 27, SharpLink announced the completion of approximately $425 million in private financing and plans to significantly purchase ETH as its primary treasury reserve asset. This crypto gamble sparked intense discussions within the community, with many even dubbing it the "Ethereum version of Strategy."

Betting on ETH as a Treasury Reserve Asset, Raising $425 Million with a $2 Million Market Cap

According to the announcement from SharpLink, the company has signed a securities purchase agreement to raise approximately $425 million through a public company private investment (PIPE). Under the agreement, the company will issue about 69.1 million shares of common stock (or equivalent securities) at a price of $6.15 per share, with the management team members subscribing at a price of $6.72 per share.

This round of financing features a luxurious lineup, led by Ethereum infrastructure developer ConsenSys, with participating institutions including ParaFi Capital, Electric Capital, Pantera Capital, Galaxy Digital, Ondo, GSR, and Republic Digital. Additionally, SharpLink's CEO Rob Phythian and CFO Robert DeLucia also participated in this subscription. However, these participating institutions did not release any related news on Twitter or their official websites.

According to the company's announcement, the proceeds from the financing will primarily be used to purchase ETH, which will become SharpLink's main treasury reserve asset in the future. Some of the funds will be used for daily operations and other general corporate purposes.

The transaction is expected to be completed around May 29, 2025. A particularly notable step is the joining of Joseph Lubin, co-founder of Ethereum and CEO of ConsenSys, who will serve as the chairman of SharpLink's board and assist the company in developing its core business as a strategic advisor. ConsenSys plays a crucial role in the Ethereum ecosystem, being the driving force behind core tools like Infura and MetaMask. Lubin's involvement not only provides an endorsement in terms of identity but also signifies a deep strategic binding.

On the day the financing news was announced, SharpLink's stock price surged to a high of $50, setting a new record since May 2023. Currently, SharpLink's valuation has jumped to $2.5 billion. It's worth noting that just a week ago, it was a stock with a daily trading volume of only a few tens of thousands of dollars, with a stock price hovering around a few dollars and a market cap of less than $2 million.

Deeply Trapped in Financial Difficulties for Years, Once on the Brink of Delisting

The transformation of SharpLink into the crypto market is a result of a carefully planned deep reconstruction of its business and identity.

SharpLink is an online technology company based in Minneapolis, Minnesota, focused on providing performance-driven marketing solutions for the sports betting and iGaming (online gambling) industries. The company helps leading global sports betting and online casino operators attract, acquire, and retain players through its iGaming affiliate marketing network, PAS.net. Additionally, SharpLink operates a series of state-specific affiliate marketing websites aimed at directing local sports betting and online casino traffic to its partners.

In recent years, SharpLink has faced dual pressures of declining revenue and deteriorating finances, only achieving a turnaround to net income last year. According to SharpLink's disclosed financial data for the full year 2024, annual revenue fell by 26.1% year-on-year, with only $3.662 million in revenue for the year. Although tax benefits from business termination brought about approximately $10.09 million in net profit, this did not mask the fatigue of its core business. Moreover, by the end of 2024, SharpLink's cash reserves were approximately $1.436 million, a 42.2% decrease from $2.487 million at the end of 2023. Faced with tight funding, SharpLink raised about $1.83 million in 2024 through "at-the-market" (ATM) offerings.

To stem the losses, SharpLink sold its core assets in fantasy sports and game development at the beginning of 2024, bringing in $22.5 million in cash, repaying approximately $19.4 million in debt, and relocating its registration from Israel to Delaware to lay the groundwork for future compliance and capital operations. Rob Phythian stated at the time, "The sale of fantasy sports and SHGN business and the repayment of debt is a turning point in SharpLink's history. The company has now completed its focus and downsizing, allowing it to concentrate on its affiliate marketing core business and emerging growth directions."

Additionally, to boost the trading price per share and avoid mandatory delisting from Nasdaq, SharpLink implemented a 1-for-12 reverse stock split in May 2025.

This series of strategic adjustments laid the foundation for SharpLink's transformation into an Ethereum reserve company. In February 2025, SharpLink took its first step into the crypto world by acquiring a 10% stake in the UK-based Armchair Enterprises Limited (the parent company of CryptoCasino.com) for $500,000 in cash, gaining a priority right to acquire controlling interest in the future. CryptoCasino.com is a blockchain-based online gambling platform that supports deposits and bets in over 20 mainstream cryptocurrencies, including Bitcoin, Ethereum, and Litecoin, offering over 6,000 gambling games, and has launched its native token $CASINO. Although this move did not boost the company's stock price at the time, it sent a signal of transformation to the outside world.

However, SharpLink's revenue scale remains small, its core business is still in the early stages of transformation, and its financial structure is still under pressure. Why did heavyweight crypto institutions like ConsenSys still choose to invest heavily? The reason lies in the fact that building an on-chain treasury through a Nasdaq-listed company is not only highly persuasive in the market but also can trigger a broader capital market linkage, potentially changing the capital market's perception of Ethereum. Similar to how Strategy incorporated Bitcoin into a listed company and leveraged the capital market to amplify value, this arbitrage model has gained widespread recognition in the market, attracting many followers.

Joseph Lubin also expressed his thoughts on this investment, stating, "After the transaction is completed, ConsenSys looks forward to collaborating with SharpLink to explore and formulate an Ethereum treasury strategy and serve as a strategic advisor on its core business. This is an exciting moment for the Ethereum community, and I am very pleased to work with Rob and his team to bring the potential of Ethereum into the public capital market."

However, whether SharpLink can withstand the market cycle's test of the financial leverage effect brought by ETH reserves and replicate the capital miracle of Strategy remains to be seen.