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hot_img Xiaohongshu has created an "AI Shopping Guide" feature that directly pushes product cards and order links in conversation scenarios

According to an exclusive report from "Du Jia," Xiaohongshu is developing a brand new "AI Shopping Guide" feature, which relies on a conversational interaction model to directly push product cards and attach order jump links in Q&A scenarios. This project is led by Daoxuan (Pan Boyuan). As of the time of publication, Xiaohongshu has not responded.Previously, Xiaohongshu launched an AI summary feature in store reputation, and this AI shopping guide is a further extension of its intelligent transaction chain. According to public data, Xiaohongshu has approximately 400 million global MAU, with 39 million users engaging in explicit purchasing behavior daily, resulting in 140 million active purchase requests, over 47 million users entering merchant live streams, and more than 170,000 merchant group chats remaining active. During the 618 period, the GMV of store broadcasts increased by 265% year-on-year, and note content drove transaction growth of over 210%.Xiaohongshu currently adopts a dual transaction model of "internal marketplace closed loop plus external traffic diversion," and there is still room for improvement in the direct order conversion rate within the platform. The launch of the AI shopping guide feature is expected to further enhance its internal e-commerce GMV and revenue.

ENS DAO officially established a foundation through a proposal to strengthen the governance of the decentralized domain name ecosystem

ENS DAO has voted to approve the proposal "Next Era of ENS DAO" and completed on-chain execution, officially establishing the ENS Foundation to promote the ENS ecosystem into a new governance phase.According to the proposal, the ENS Foundation will become a fully operational organization, equipped with a full-time executive director, a professional team, and a board of directors consisting of 5 members, responsible for undertaking institutional work related to ENS in areas such as law, policy, standard-setting, and brand protection.ENS stated that over the past nearly ten years, ENS has developed into an important infrastructure within the Ethereum ecosystem, with millions of registered domain names, and has been integrated by numerous wallets, applications, and Layer 2 networks. However, the DAO itself lacks legal entity status, making it unable to effectively participate in the governance of the internet naming system, sign institutional cooperation agreements, hire full-time employees, maintain trademark rights, or engage in regulatory discussions. The establishment of the ENS Foundation aims to fill this gap. In the future, the foundation will be responsible for:Representing ENS in internet standard organizations such as ICANN, IETF, and W3C, promoting the recognition and management of the ".ens" top-level domain (TLD);Participating in policy discussions as a legal entity, communicating with regulatory agencies and government departments;Holding and protecting ENS trademarks and intellectual property, combating phishing and impersonation;Hiring full-time employees responsible for ecosystem operations, funding programs, and fund management;Becoming a formal cooperation entity between traditional institutions such as registrars and standard organizations and the ENS ecosystem.

Zhibao Technology signs a $154.7 million PIPE agreement, with investors paying 2,380 bitcoins and gaining control of the board

According to CryptoSlate, Nasdaq-listed company Zhibao Technology (a Chinese insurtech company) signed a PIPE (Private Investment in Public Equity) agreement worth approximately $154.7 million on July 31, with investors paying in 2,380 bitcoins (calculated at a fixed price of $65,000 per bitcoin).The agreement lists 10 investor entities, each allocated 44.2 million units, totaling $154.7 million, paid in 238 bitcoins. Investors will purchase 442 million units at $0.35 per unit, with each unit consisting of 1 share of Class A common stock and a 2-year warrant (to buy 1 additional share at an exercise price of $0.35), with a potential total issuance of up to 884 million shares.After the transaction is completed, investors will designate 4 out of 5 directors and choose a new CEO and CFO. The existing 4 directors and the current CEO and CFO will resign. This issuance will significantly dilute the shareholding ratio prior to the PIPE transaction. The 49,001,662 shares will account for approximately 9.98% of the share base after the transaction is completed, while Class B shareholders will lose their 20-to-1 voting advantage.If all new warrants are subsequently exercised, the share base will increase to at least 933,001,662 shares, while the shareholding ratio prior to the PIPE transaction will drop to about 5.25%. The agreement is intended to be settled within 12 business days after July 31, or on another date agreed upon in writing by both parties, but the required capital increase and approval issues remain unresolved.
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