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Viewpoint: The next stage of tokenization will be "personalized portfolios," rather than just improving settlement efficiency

According to CoinDesk, Thomas Sy, head of multi-asset solutions at New York Life Investment Management (NYLIM), stated that the core application of the next phase of tokenization will be to achieve "personalized portfolio construction," rather than merely enhancing settlement efficiency or extending trading hours.NYLIM manages approximately $807 billion, with about $11 billion overseen by Sy's team. He pointed out that blockchain technology is expected to enable asset management institutions to customize complex portfolio strategies for different investors on a large scale, a capability that is currently difficult to achieve within the traditional financial system.Sy indicated that the core of asset management will shift towards "highly customized" solutions in the future, and blockchain is the only technological path that can achieve this goal at scale. He believes that tokenization is not just about putting ETFs, bonds, or private credit on-chain, but more importantly, about reconstructing the way portfolios are built.He also noted that current asset portfolios typically involve a mixed allocation of ETFs, bonds, and private assets, but due to operational complexities, personalized strategies are difficult to scale. Tokenization is expected to "embed customization logic into the assets themselves," reducing operational costs and enhancing efficiency.In addition, Sy stated that stablecoins have become a key entry point for traditional finance to enter the blockchain space, with the current scale of stablecoins exceeding $300 billion, being used for cross-border payments and fund management. He believes this trend will gradually drive institutional demand for on-chain income-generating assets.In the area of decentralized finance (DeFi), NYLIM is still researching related applications, but Sy emphasized that institutional participation still requires more mature infrastructure, including the improvement of tokenized collateral, clearing mechanisms, and the prime brokerage service system.

Google's false encryption ads continue unabated, with a phishing site impersonating Uniswap stealing another $400,000

On-chain analyst "b-block" posted on social media on Monday that a counterfeit Uniswap website is stealing funds from multiple wallets, with assets held by the scammers valued at over $400,000. Stacy Muur, founder of the Web3 marketing agency Green Dots, shared screenshots of false sponsored results from search engines, criticizing Google for ignoring this issue for years, leading to fake links ranking above real ones, resulting in users continuously being scammed.According to Etherscan data, the two flagged addresses hold a total of about 146 ETH, valued at approximately $306,000. DeFiLlama pointed out that fake ads on Google are a common source of phishing attacks. The crypto nonprofit organization Security Alliance (SEAL) reported in April that phishing activities on Google searches significantly increased in March, with attackers deploying highly deceptive fake ads by paying for or hijacking legitimate ad accounts, using seemingly real URLs to bypass Google's automatic checks, and loading malicious payloads through hidden iframes.SEAL has blocked over 356 malicious ad links and stated that the volume of Google ads deployed by attackers has remained stable for over a year, with no slowdown in attack activities. Reports indicate that between March 13 and 30 alone, a total of $1.27 million was stolen. Additionally, earlier this month, there were malicious ad campaigns targeting Mac users that utilized Google ads and the AI chatbot Claude for shared chats. Malwarebytes also reported that Facebook is similarly a hotspot for fake ads and scams.
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