What does it mean for "Binance Life" to launch on Binance Alpha with a market value exceeding 150 million dollars just 3 days after its birth?

Author: Golem, Odaily Planet Daily

The market does not want people in the crypto circle to have a peaceful National Day holiday. The U.S. government shutdown and Bitcoin reaching new highs may not make you feel like you've missed out on something, but if you missed the Mid-Autumn Festival explosion of memes on the BSC chain, that would indeed cause anxiety.

Under CZ's call, three highly popular meme coins have emerged on the BSC chain in recent days: Binance Life, PALU, and 4.

The meme coin 4, deployed on October 1, currently has the highest market cap, reaching $250 million; PALU, which has been repeatedly shared by Binance officials and CZ as a community mascot, saw its market cap surge from about $3 million to $60 million after unexpectedly launching on Binance Alpha on October 7, with a 2000% increase in just one hour.

However, in terms of popularity and attention, Binance Life currently has the greatest influence. This meme is derived from the Douyin (TikTok) banned internet celebrity Hu Chenfeng's "Apple vs. Android" theory, comparing Binance to "Apple" in the crypto world, creating the community catchphrase "Drive a Binance car, live in a Binance community, enjoy a Binance life."

At 18:00 on October 7, Binance Life successfully launched on Binance Alpha, becoming the first Chinese meme to go live on Binance Alpha and the highest market cap Chinese meme coin in history, with its market cap breaking from $0 to a peak of $150 million in just three days. With the launch of Binance Life on Binance Alpha, Chinese meme coins in the form of "Binance + xx" have completely flourished on-chain, including Binance employees, Binance teams, Binance bulls, Binance models, Binance communities, Binance thinking, Binance era, Binance spirit…

The current influence and achievements of Binance Life, aside from the "ambiguous interactions" between CZ and He Yi, are also greatly attributed to the on-chain leaders.

On-chain Leaders Reunite, Floating Profit Exceeds $6 Million

In the meme world, the influence of on-chain leaders is immense. On one hand, they can indeed bring in substantial buying power; on the other hand, their influence can help meme coins gain wider dissemination. However, due to the evolution and maturation of the meme gaming market, many on-chain big players from the TRUMP era have either given up or reduced their public on-chain operations. Yet, "Binance Life" has rarely seen a gathering of major Chinese on-chain players, including 0xSun, Lengjing, Wang Xiaoer, Shen Da Gaocai Sheng, and Laser Cat.

According to GMGN data, Lengjing bought a total of $75,000, holding 1.23%, currently with a floating profit exceeding $1.65 million, with no sales; Wang Xiaoer bought a total of $171,000, holding 1.19%, currently with a floating profit exceeding $1.54 million, with no sales; Shen Da Gaocai Sheng bought a total of $1,920, holding 1.13%, currently with a floating profit exceeding $1.53 million, with no sales; 0xSun bought a total of $251,600, holding 0.39%, currently with a floating profit exceeding $300,000, with no sales.

As shown in the above image, the top five leaders currently have a total floating profit exceeding $6 million. However, players who haven't made as much profit need not worry too much; the on-chain liquidity is only around $500, and floating profits can only be floating profits for now. But the prosperous scene on-chain makes one feel as if they are back in the meme bull market earlier this year, only this time the protagonist is Binance and BSC instead of Solana.

Binance Life Sparks Chinese Meme Craze

Chinese meme coins are not new to explosive popularity. There have been several rounds of Chinese meme crazes on the Solana chain before, including Spring Festival mascots, the movie IP of Nezha, and the IP of Black Myth: Wukong, but these Chinese memes had very short lifespans and low ceilings. Besides having a narrow narrative, another important reason is that, in the eyes of most investors, Chinese memes are almost impossible to get onto CEX for greater liquidity.

The "Binance Life" meme is closely linked to Binance and has received replies and engagement from CZ and He Yi, leading some firm believers to think that its launch on Binance Alpha is highly likely. The final result was as expected, with Binance Alpha launching "Binance Life," its market cap surpassing $100 million, and more importantly, breaking the stereotype among most investors that Binance would not or could not list Chinese memes.

Thus, as the first Chinese meme coin to launch on the Binance platform, "Binance Life" successfully opened the ceiling for Chinese meme coins, sparking a thorough and global Chinese meme craze on BSC. The community also joked that in the past, Chinese people could only buy "garbage" from foreigners, but now they want to let them take on Chinese memes.

The huge wealth effect of "Binance Life" has made overseas meme communities drool, eager to integrate into the Chinese community, with well-known overseas KOL Ansem also posting to seek entry into the BSC Chinese community.

Some savvy overseas investors and meme players have finally thought of monitoring the wallets of Chinese on-chain leaders, asking questions on Twitter.

Foreigners asking for the wallet addresses of Chinese KOLs

In recent days, the crypto circle has made outstanding contributions to spreading Chinese culture and the influence of the Chinese language…

Binance at the Center of the Bull Market

It cannot be denied that Binance is at the center of the bull market in 2025. The earlier one realizes this and follows in the footsteps of CZ and He Yi, the sooner they may make money. The world's largest crypto liquidity hub, the unparalleled crypto IP power of its founder, excellent product and market operations, good beneficial effects, and attention to community trends are factors that allow Binance to thrive in this bull market, achieving significant results in the wallet market, L1, and Prep DEX.

Binance Wallet was launched at the end of last year and faced much controversy at its inception. However, since the launch of Binance Alpha, Binance Wallet has now secured the top position in the crypto wallet market in terms of trading volume and user activity, capturing 90% of the crypto wallet market share according to Dune data.

Under the Build of Binance founder CZ, BSC has also flourished this year, especially in the meme coin sector. Solana's competitor is not Ethereum but BSC, which is the highest praise for CZ and BSC. According to DeFiLlama data, the 24-hour DEX trading volume on the BSC chain surpassed Solana, reaching $4.141 billion, becoming the number one in the network, while the 24-hour fees on the BSC chain also surpassed Tron, reaching $2.48 million, firmly holding the top position in the network.

In the Prep DEX sector, Aster, which has been heavily supported and given high hopes by CZ, has directly created a wave of Prep DEX market, with Aster's platform trading volume and revenue once surpassing Hyperliquid, becoming the leader in Prep DEX.

It is precisely because of Binance's continued success and the strengthening of its reputation and brand power that the community has taken the "Apple vs. Android" meme from Douyin internet celebrity Hu Chenfeng and applied it to Binance (Note: "Apple vs. Android" refers to the blogger categorizing all excellent, elite, and superior things as Apple, while inferior, cheap, and bad things are categorized as Android).

However, just as Hu Chenfeng faced backlash after his explosive rise, Binance's influence is gradually becoming "overbearing." Meme coins and projects with obvious Binance labels and symbols may receive resource tilt, but ultimately, this could lead to a backlash. A few years ago, the Ethereum ecosystem collectively "to V God" for entrepreneurship, which seemed prosperous on the surface but left Ethereum in disarray; now, the entire crypto circle is trending towards "to Binance/CZ" entrepreneurship. Will Binance ultimately face a similar backlash? And when that time comes, how will Binance respond?