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games

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first_img Google launched Playground, where you can generate playable games by entering text descriptions

On October 7, Google launched the web platform Playground, where users can describe game ideas in natural language and obtain playable, shareable game versions without writing code. Users can also continue to adjust physical effects, rules, characters, or scenes through dialogue and share their creations via links. This tool is currently open to users over 18 in the United States, with creation permissions tiered according to the user's Google AI subscription level.Games in Playground can run in browsers on mobile phones and laptops. Creators can set their works to private or publish them to the community gallery, and all games must pass a security review, with some categories supporting leaderboards and multiplayer modes. Google refers to it as "an early experiment," and the announcement did not disclose pricing or specify which AI models power the tool.The upgrade path points to Unity Spark, and Google stated that Playground will soon integrate this tool to meet the needs of creators requiring professional-level mechanics and high-fidelity 3D. In a joint statement, Google and Unity announced that Spark will launch later this year, with closed testing starting soon. Previously, DeepMind released the Genie model in 2024, and in January, Google opened Project Genie based on Genie 3 to users of the AI Ultra subscription in the United States.

Tencent IEG restructures its AI gaming division, aiming to explore AI-native games

Tencent Interactive Entertainment Group (IEG) is integrating ARC Lab and the Game AI Engine Department to establish a new AI gaming department (tentatively named ARC Lab), led by Chen Dong, the head of Tencent Games Public Technology. The aim is to explore AI-native games. The department currently has about 100 people, with plans to expand to 400 to 500, and is actively recruiting on a large scale for top multimodal generation teams, covering areas such as audio and video foundational models, video world models, Agents, etc.According to informed sources, the early formation model of the department references the talent and data supply chain paths of Seedance and Keling, focusing on exploring the possibility of directly generating games from video models. Tencent IEG has a cash flow of 130.1 billion yuan in game revenue for the first half of the year and approximately 10,000 H card computing power reserves, as well as exclusive game data that cannot be accessed by the mixed Yuan large model. Currently, Tencent's AI game development is showing a parallel multi-system situation: TEG provides basic capabilities, the IEG middle platform integrates tools, and the four major studios are advancing independently, with no unified standards yet. The specific organizational structure is still being refined, and the final plan will be subject to official announcement.
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