strategy

According to SoSoValue data, as of 8 AM Eastern Time on July 6, 2026, the total net purchase of Bitcoin by global listed companies (excluding mining companies) for the week was $10.57 million, a decrease of 27.85% compared to last week.Strategy (formerly MicroStrategy) sold 1,363 Bitcoins for approximately $80.8 million on June 30, at an average price of $59,256, reducing its holdings to 846,000 Bitcoins; on July 5, it sold another 2,225 Bitcoins for about $135 million, at an average price of $60,773, further reducing its holdings to 843,775 Bitcoins.Japanese listed company Metaplanet announced its first investment of $225 million in 10 weeks, purchasing 2,823 Bitcoins at a price of $79,664, bringing its total holdings to 40,177 Bitcoins.In addition, two other companies purchased Bitcoin last week. Brazilian Bitcoin company OrangeBTC announced on July 5 that it purchased 1 Bitcoin, with the specific amount undisclosed, bringing its total holdings to 3,897 Bitcoins; asset management company Strive announced on July 6 that it spent $1.68 million to purchase 17.76 Bitcoins at a price of $64,761, bringing its total holdings to 19,882 Bitcoins.As of the time of publication, the total amount of Bitcoin held by the listed companies worldwide (excluding mining companies) is 1,141,812 Bitcoins, a decrease of 0.04% compared to last week, with a current market value of approximately $70.3 billion, accounting for 5.7% of Bitcoin's circulating market value.

According to on-chain analyst Yu Jin's monitoring, Bitcoin treasury company Strategy (MSTR) sold 3,588 BTC (worth $216 million) last week at a price of $60,197. They currently hold 843,775 BTC (worth $5.2343 billion), with an average cost of $75,476, resulting in an unrealized loss of $11.341 billion (-17.8%).Ethereum treasury company Bitmine (BMNR) purchased 42,197 ETH (worth $6.903 million) last week at an approximate price of $1,636. They now hold a total of 5,742,237 ETH (worth $10.037 billion), with an average cost of $3,386, resulting in an unrealized loss of $9.406 billion (-48.4%).

Michael Saylor stated on the X platform that Strategy has sold 3,588 bitcoins, cashing out $216 million to pay dividends on its digital credit securities. As of July 5, the company's bitcoin reserves have decreased to 843,775 coins, while holding a dollar reserve of $2.55 billion.This is the second public disclosure of a reduction operation by Strategy this year, following the sale of 32 BTC to cover preferred stock dividends from May 26 to 31, and the scale has significantly expanded, reflecting the company's increased reliance on selling part of its bitcoin reserves to maintain its dividend obligations amid pressure on bitcoin prices and growing unrealized losses.

According to market news, Strategy reduced its holdings by 3,588 BTC last week, worth over 220 million dollars, and currently holds 843,775 BTC.

Strategy CEO Phong Le stated in a post that after recently returning to Vietnam, he once again felt the global influence of the United States in terms of freedom, opportunity, and institutional appeal. He likened Bitcoin to the "United States of Currency," believing that Bitcoin attempts to constrain the monetary system with transparent rules rather than human discretion, much like the U.S. Constitution regulates government.He pointed out that Bitcoin, based on its white paper, digital scarcity, and proof of work, provides individuals with property rights protection and value storage options that do not depend on geography, politics, or permission, defining it as a form of "monetary freedom" for individuals worldwide.

Bitcoin Treasuries.NET posted on platform X that the number of bitcoins currently held by Strategy MSTR is 1.3 times the total amount held by all governments worldwide.

Galaxy Research Director Alex Thorn stated that the capital management adjustments announced by Strategy on Monday mark an important turning point. In the weeks prior, the "digital credit" system of Strategy's preferred shares faced pressure, with the preferred share STRC falling below its $100 par value and hitting a historical low of $71.25 on June 26, leading the market to question how the company would pay the increasingly high preferred share dividends.Strategy subsequently announced a new digital credit capital framework, including a board-approved dollar reserve policy, a revised STRC dividend policy, a $1 billion preferred securities repurchase authorization, a $1 billion MSTR common stock repurchase authorization, and a BTC monetization plan. At the same time, the board raised the annual dividend rate of STRC from 11.5% to 12%, applicable to semi-monthly dividends for record dates on or after July 1. Following the announcement, MSTR rose 12.6% to about $92.70 on Monday, while STRC increased by 12.2% to about $83.70.Thorn believes that Strategy's approach is wise, but it may not permanently resolve structural issues. The company still has a large preferred share system and ongoing payment obligations, and it will face $6.7 billion in convertible bonds maturing in 2027 and 2028. The market is not truly concerned about Strategy's lack of assets, but rather whether it has sufficient dollar liquidity to pay dividends without harming BTC holders, MSTR common stock shareholders, or preferred shareholders. By raising over $1 billion in cash through the sale of common stock, setting a minimum cash reserve policy for 12 months, and increasing the current cash coverage ratio to about 17 months, Strategy has bought itself time.The most controversial aspect is the BTC monetization plan, which seems to clearly indicate that Strategy may sell BTC from time to time. Thorn does not want to see Strategy sell Bitcoin, as the company's identity and the MSTR premium are built on its narrative as a long-term BTC exposure tool, and selling BTC would undermine that story.However, he also believes that if selling a small amount of BTC can prevent a disorderly spiral in the capital structure, protect preferred shares, and wait for a better market environment, this path can be justified. Strategy should explore how to generate income from its BTC assets without directly selling spot BTC, including conservatively lending a small amount of isolated BTC or using options strategies to capture volatility gains.

Strategy Investor Relations Director Chaitanya Jain stated that STRC is gradually recovering after a brief fluctuation.He mentioned that the company's goal is to maintain STRC's long-term trading price in the range of $99 to $100, and it will support this through variable dividend rates, continuous increases in dollar reserves, improving Bitcoin ratings, removing convertible bonds, implementing stock buybacks, and functional upgrades.

The Reserve Bank of India (RBI) reiterated its support for a regulatory strategy of "containment and a tendency to prohibit" regarding crypto assets in a document submitted to the Parliamentary Standing Committee on Finance, stating that "prohibition" remains one of the policy options recognized by the international regulatory framework. The RBI suggested that banks and other regulated financial institutions should not hold, trade, or provide exposure to crypto assets and privately issued stablecoins to avoid potential contagion risks to the financial system.The RBI stated that implementing traditional financial regulation on crypto assets could mislead the market, granting "legitimacy" to speculative assets that lack actual economic value and creating a false sense of security for users. The RBI also warned that the widespread use of stablecoins could undermine India's monetary sovereignty, weaken the transmission mechanism of monetary policy, disrupt the payment system, and pose risks to financial stability. Therefore, it recommended prioritizing the development of sovereign digital payment infrastructure such as Central Bank Digital Currency (CBDC). Additionally, the RBI questioned the relevant rankings claiming "India is the country with the highest global crypto adoption rate," arguing that the data from private blockchain analytics firms has methodological flaws. It pointed out that there are currently 54 crypto service providers registered with the FIU in India, with approximately 39.3 million users who have completed KYC verification holding crypto assets worth about 20.437 billion rupees. It should be clearly distinguished between speculative crypto assets and the tokenization of real-world assets (RWA) such as government bonds and corporate bonds to avoid impacting the innovation of financial asset tokenization.

Bitwise Chief Investment Officer Matt Hougan published an analysis of the volatility of STRC under Strategy (MSTR). He believes that Strategy currently holds approximately $49.6 billion in Bitcoin and $2.6 billion in cash, with asset size far exceeding debt and preferred stock obligations, posing no liquidation risk. The company's newly launched digital credit capital framework allows it to flexibly sell Bitcoin to pay dividends based on market conditions, no longer forcing the maintenance of STRC at a par value of $100.Hougan emphasized that Strategy has been the world's largest Bitcoin buyer and a source of one-way demand over the past few years, but this situation is likely coming to an end. In the future, Strategy will flexibly buy or sell Bitcoin based on market conditions, but will not become a large-scale seller (with limited mandatory sales each year). If Bitcoin prices rebound, it may still become a net buyer. Overall, the importance of Strategy in the next cycle will be lower than in the previous cycle.He believes that the volatility of STRC reflects the process of deleveraging in the market, which is a typical characteristic at the end of a bull market. As these mismatched funds are squeezed out, the market bottom is forming, and a new bull market is expected to begin this fall.

JPMorgan analysts stated that Michael Saylor's Strategy recently officially launched a Bitcoin selling policy, transforming the company from a pure BTC buyer into a potential seller, introducing "avoidable two-way risk" to the crypto market. Strategy's Bitcoin selling policy is called the BTC Monetization Program, allowing the company to sell Bitcoin to raise up to $1.25 billion in cash reserves for paying preferred stock dividends and interest expenses, or for repurchasing preferred stock and common stock to optimize its capital structure.JPMorgan believes that if Strategy may sell BTC in the future, it will increase market uncertainty and volatility regarding Bitcoin prices. Analysts noted that if the company instead supplemented future dividend payment reserves through equity issuance, this risk could have been avoided. Strategy currently has a minimum cash reserve target set to cover 12 months of preferred stock dividends and interest expenses, with the current $2.55 billion cash reserve approximately covering 17 months of dividends. JPMorgan believes the company should increase its cash reserves to cover 24 to 36 months of related obligations, even if this may lead to common stock trading at a discount to net asset value, it would reassure investors that the company will not be forced to sell Bitcoin in the short term.

Citigroup has lowered the target price for Strategy from $260 to $136, but maintains a buy rating. The firm has reduced its 12-month Bitcoin price forecast to $81,800, citing lower expected returns for Bitcoin.Citigroup stated that the updated capital plan for Strategy enhances liquidity and should provide the company with more time for stability.

NextGen Venture (NDV) founder Jason Huang stated that the institution had previously successfully issued an early warning about the pullback risk of Strategy (MSTR), and is currently taking the opposite action by starting to include Circle (CRCL) on the watchlist, looking for opportunities amid pressured market sentiment.

Coinbase's Chief Strategy Officer John D'Agostino stated in an interview with CNBC that over 40 countries have committed to buying Bitcoin in some form for their national balance sheets or other arrangements.He mentioned that there is a significant amount of new institutional interest in this asset class every day; while external markets may still be waiting for a major event or clear catalyst, from within the industry, Bitcoin adoption is steadily increasing.