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hot_img Xiaohongshu has created an "AI Shopping Guide" feature that directly pushes product cards and order links in conversation scenarios

According to an exclusive report from "Du Jia," Xiaohongshu is developing a brand new "AI Shopping Guide" feature, which relies on a conversational interaction model to directly push product cards and attach order jump links in Q&A scenarios. This project is led by Daoxuan (Pan Boyuan). As of the time of publication, Xiaohongshu has not responded.Previously, Xiaohongshu launched an AI summary feature in store reputation, and this AI shopping guide is a further extension of its intelligent transaction chain. According to public data, Xiaohongshu has approximately 400 million global MAU, with 39 million users engaging in explicit purchasing behavior daily, resulting in 140 million active purchase requests, over 47 million users entering merchant live streams, and more than 170,000 merchant group chats remaining active. During the 618 period, the GMV of store broadcasts increased by 265% year-on-year, and note content drove transaction growth of over 210%.Xiaohongshu currently adopts a dual transaction model of "internal marketplace closed loop plus external traffic diversion," and there is still room for improvement in the direct order conversion rate within the platform. The launch of the AI shopping guide feature is expected to further enhance its internal e-commerce GMV and revenue.

first_img RedotPay responds to Binance's $473 million lawsuit: will actively defend and deny the relevant accusations

According to CoinDesk, RedotPay responded to the lawsuit filed by Binance, stating that it will actively defend itself. The company stated in a statement that it is aware of the legal proceedings initiated by Binance and will mount a strong defense against all allegations, denying the related accusations against the company and its co-founders, claiming that these allegations are baseless.Previously, Bloomberg reported that a Binance-affiliated entity filed a lawsuit in Hong Kong against RedotPay's co-founder, accusing him of breaching the agreement by directing over 470,000 Binance users to the RedotPay platform, resulting in approximately $473 million in losses. Binance stated in the lawsuit that it discovered in March 2026 that RedotPay allowed and encouraged the use of Binance Pay funds for unauthorized purposes without isolation, including recharging the RedotPay card. Binance's Chaintecs also filed a lawsuit against RedotPay affiliates in Singapore, with a related hearing scheduled for this Friday.Public information shows that Binance and RedotPay first reached a commercial cooperation in November 2023, which was terminated less than six months later due to Binance's claim that its funds were used for recharging RedotPay prepaid cards. The two parties reached a second agreement in March 2025, requiring Binance funds to remain isolated, allowing Binance users to exchange cryptocurrencies for fiat currency on RedotPay, conduct in-app transfers, and purchase RedotPay branded merchandise, but not to recharge the RedotPay card. Binance terminated the agreement in April 2026, stating it was part of a merchant partner review. RedotPay had previously planned to go public in the U.S. with an estimated valuation of about $4 billion, intending to raise over $1 billion.
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