Brazilian banking giant Itaú will invest $210 million to establish Oranje, a company engaged in Bitcoin strategic reserves
ChainCatcher news, according to Beincrypto, one of Brazil's largest banks, Itaú, has announced an initial investment of $210 million to establish Oranje, a company that will specialize in the strategic accumulation of Bitcoin reserves. This new initiative emulates the business model of Strategy (formerly MicroStrategy). The project aims to create a robust BTC reserve, expand the brand, and provide a new investment model in Brazil.Oranje will become the first publicly listed company in Latin America focused on Bitcoin. The project aims to build a strong Bitcoin fund reserve, enhance brand influence, and offer innovative investment models for the Brazilian market. If the business plan is successfully implemented, the first-year target is to achieve a 45% return on Bitcoin investments. Oranje plans to adopt financing strategies such as debt issuance and stock sales, similar to those of Strategy.Additionally, the company promises to provide tax and operational conveniences for investors who wish to hold Bitcoin directly (without intermediaries). Its governance team includes well-known crypto figures Eric Weiss and Fernando Ulrich, and it is supported by Itaú's investment bank, Pinheiro Neto law firm, and one of the Big Four auditing firms.